Welcome to Healthy Profits News. We will be sending it along from time to time to give you a few tips and progress reports on the book, the authors, and general information about wellness in the workplace. We invite your contributions of any length. Send to News@SandraLarkin.com

In this issue:

• Strategic Planning of Workplace Wellness
                                                  - Sandra Larkin

• Personal Wellness SWOT Analysis - Mr. Rooney

• Why Should People Choose You? - Anne Ward

• Sandra is featured speaker at HRMAC

• Mueller Financial Case Study  

Strategic Planning of Workplace Wellness
- Sandra Larkin

Corporate leaders know the value of planning for wellness. It decreases employee absenteeism and health cost while raising productivity, organizational retention and revenue.  Looks good!  Sounds good!  We’ve been hearing the wellness buzz for years.  How do we get started and flush out potential problems.  How do we plan for and answer these questions?    (MORE)

Mr. Rooney’s Workplace Wellness Tip
- Personal Wellness SWOT Analysis
               - by Mr. Art “The Chief” Rooney

S-W-O-T.  Sounds like a made for TV movie, right?  
      
 SWOT stands for: 

Strengths
Weakness
Opportunities
Threats

We usually see this model as a way to analyze a business.  (MORE)

Who is Your Ideal Customer? - Anne Ward

When my partner and I work with new marketing clients, we spend a lot of time learning about our new client’s customers. And we spend most of that time creating a portrait of their ideal customer – that person (or organization) who not only needs what the client offers, but for whom they are a perfect fit.                                                                                 (MORE)

Sandra has accepted an invitation as one of the featured speakers for HRMAC (Human Resources Management Association of Chicago) on May 15, 2008.  The topic is  A Strategic Approach to Corporate Wellness Programs.  Sandra will be incorporating fundamental practices for wellness initiatives based on her strategic wellness model.   Details: http://www.hrmac.org/events/event.asp?EVENT_ID=272&

Mueller Financial Services/Mueller Financial Group Case Study Excerpt 
Evolution.  The one word that describes Mueller Financial Services past to preset workplace wellness efforts.  No magic bullet or heroic effort but concern and forward movement. 

It all began with a client that expressed “I don’ know who else to talk to?”   David Nissen, Managing Partner, knew in that moment the organization needed to grow their business in other areas to help meet the new emerging needs of their clients.  In the same instant, David knew that the organization needed to be a resource for their people.  (MORE)

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